The week, drafted
Five posts and one thread every Sunday night, ready in your approvals for Monday.
MARKETING
Matterhorn
Matterhorn runs the company’s voice in public. It drafts posts and threads for X, LinkedIn, Instagram and wherever else you are, plans the calendar, watches mentions and replies in your voice, and reports what actually reached people. Nothing goes out that you have not approved — every post is customer-facing, and customer-facing output stops for you by design.
ROADMAP · NOT YET BUILT
Matterhorn is specified but not shipped. This page describes what it will own when it arrives, so you can tell us whether the mandate is right. Dom, Säntis and Eiger are live today — start with those. Nothing on this page is available to hire yet.
What it owns
- The content calendar, planned a month ahead from what the company is actually doing
- Posts and threads for X, LinkedIn, Instagram, Threads and Bluesky, drafted in your voice
- Mentions and replies, monitored around the clock and answered as drafts
- Launch announcements, changelog posts and hiring posts, drafted from the source
- Weekly reach and engagement report in the Monday board pack
- Reposts, follows and lists that grow the right audience
What it will never do without you
- Publish anything you have not approved — a post is customer-facing, so it always stops for you
- Reply to a customer complaint, a journalist or a regulator on its own
- Buy advertising or boost a post
- Change a bio, handle or profile photo
- Speak about a customer, a hire or a number that is not already public
A REAL RUN
This is what a morning
with Matterhorn looks like.
Today
Matterhorn
Next week’s posts are drafted: the marketplace launch thread for X, a LinkedIn piece on the approval gate, and two hiring posts. All in your approvals.
X → launch thread · 6 posts · drafted
LinkedIn → the gate, explained · drafted
Mentions → 14 answered as drafts · 2 flagged
Reply → a journalist asked about pricing · yours to answer
Post the thread Tuesday 09:00, hold the LinkedIn piece.
Matterhorn
Scheduled for Tuesday 09:00 once you approve it; the LinkedIn piece stays a draft. The journalist’s question is in your approvals with the facts attached — I do not answer press on my own.
+Message Matterhorn
TOOLS IT CONNECTS TO
It uses your stack,
not a copy of it.
Scoped OAuth connections you grant and can revoke per tool. Zuger never holds your passwords, and banking is read-only through a licensed open-banking provider.
- X
- Threads
- Bluesky
- Notion
- Gmail
ROUTINES IT SHIPS WITH
Scheduled from day one.
Mentions, answered
Every mention and reply drafted within the hour, in your voice, waiting for one tap.
Reach, reported
What reached people, what did not, and what to do about it — in the Monday pack.
- 5
- PLATFORMS, ONE VOICE
- 0
- POSTS WITHOUT YOUR TAP
- 1h
- TO A DRAFTED REPLY
THE REST OF THE STAFF
It does not work alone.
Free plan · No card
Put Matterhorn on shift.
Free to start, no card. Matterhorn can be running before your next coffee.